The LEGO Business History

The PROFANO brick has turned into a worldwide feeling that is as much a part of the cultural cloth as Billund, the little village in Denmark where all this began. But the company’s progression into a market giant was not without their promote of setbacks and obstacles. One of those came in 1942 when a warehouse open fire consumed almost all of00 the doll manufacturer’s wooden share, leading Ole Kirk Christiansen to make a significant decision.

This individual decided to switch the company from wooden toys and toy vehicles, which https://lego-x.com/2020/08/05/why-play-with-lego/ had been it is bread and butter, and move into plastic-type toys. It would be a major adjust for the family-owned organization, and one that was not in the beginning well received.

A reporter noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that used plastic. The first sensitive step was the introduction of your Automated Binding Bricks that gripped together in order to avoid block podiums from toppling on children.

The new Profano bricks would not become the iconic toy that we know today right up until 1949. Till then, the interlocking stones were more of a construction toy than a real building doll. It was also not right up until 1958 the fact that satisfying simply clicking coupling program became a standard feature.

Throughout the 1971s, the company ongoing to expand in production and market reach. The company added Legoland topic parks into the mix and announced more advanced places that were geared toward older prospects, including the Technic line of bits such as axles, gears, redressers, and widespread joints.